Just just exactly exactly How Robyn Exton grew popular dating that is lesbian Her

By Suzanne BearneBusiness reporter

Whenever Robyn Exton first launched her dating and social network software for lesbians and bisexual females, deficiencies in money for marketing suggested she’d head to nightclubs equipped with containers of spirits.

” In the start we’d head to nightclubs having a bottle of sambuca in a single hand, and tequila within the other, and encourage girls to download the application in substitution for an attempt,” claims the 29-year-old.

Then at UK lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing beyond your toilets that are portable out toilet paper with flyers advertising the application.

It was right straight right straight back, and Ms Exton’s inexpensive, but revolutionary, approach to advertising quickly saw individual figures increase steadily, then further gaining traction thanks to good recommendations.

Started in London, however with its headquarters moving to San Francisco this past year in purchase to be closer to US investors, also to be into the dense associated with burgeoning myspace and facebook scene, the Her application now has one or more million feminine users throughout the world.Read More