Dating ‘Rules’ get social media marketing reboot with guidelines for texting, tweets

by Eun Kyung Kim

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  • The 2 ladies behind “The Rules,” the Bible that is dating on to relax and play hard-to-get, have actually offered their 1995 guidebook a reboot to help single ladies get back control over love life lost to social media marketing.

    Texting and Twitter might not have existed as soon as the initial handbook came away, but “Not Your Mother’s Rules: The New tips for Dating” relays exactly the same message given that “the guidelines” did in those days: be mystical and you’ll have the guy.

    “It’s harder today, because two decades ago, there is simply the telephone. Maybe maybe Not also mobile phones,” said Sherrie Schneider, whom co-wrote the book with Ellen Fein.Read More